The majority of cryptocurrency research begins with a search engine query made by a potential investor or buyer of a cryptocurrency, token, or other web 3 projects. Google search is currently the most popular search engine, holding more than 85% of the market in the previous year. After this came to Bing, Yahoo, and other search engines.
In this in-depth SEO for a crypto guide for web3 organizations, we’ll cover how to develop and implement a cutting-edge SEO strategy that will raise your website’s conversion rate, expand your search engine presence, and communicate with your audience.
We all know that the cryptocurrency industry is evolving, and numerous improvements have been made in recent years. It covers many topics related to smart contract solutions in blockchain, web3 game development, enterprise blockchain development services, etc. The use of crypto services, not only in the business sector but also in the health or finance sectors, will likely undergo a significant change in the near future.
This SEO manual should be used as a reference by developers, entrepreneurs, and marketers who are building and growing their own cryptocurrency, NFT, Metaverse, Defi, or dApp.
What is SEO, and Why is it Important for the Cryptocurrency Industries?
You may already be familiar with search engine optimization or you may be completely unfamiliar with it. The main objective of a search engine is to quickly and effectively connect users with the information they require. Search engine optimization (SEO) is the process of raising a website’s visibility in search engine result pages (SERP) in order to increase website traffic (SEO). The ecosystem of digital marketing includes SEO.
Implementing a sound crypto SEO strategy for your web 3 projects is the best way to raise awareness of your cryptocurrency, NFT, DeFi app, or another blockchain project among your target audience.
When properly carried out, an SEO strategy can:
– Increase the organic traffic and conversion rates of your cryptocurrency website.
– Improve your web 3 brands’ reputation and authority.
– Develop a compound growth strategy for your blockchain and cryptocurrency business ventures.
– Include your website in the top three results; over 54% of users click on those.
Important SEO elements to improve your cryptocurrency website’s search results include:
Although creating projects in the cryptocurrency industry is exciting and novel, achieving high search engine rankings can be difficult. You can employ a few crucial strategies to enhance your cryptocurrency SEO.
Successful cryptocurrency SEO tactics typically fall into several categories:
Search engines like Google and others want to present users with information that is most pertinent to their search terms. You might be writing and creating the most engaging content in the blockchain industry. If search engines are unable to properly index your website, all of your efforts will be in vain.
Technical SEO is a catch-all term for SEO strategies that make it easier for web crawlers to access and index the content on your website. Technical SEO does not address the content of your cryptocurrency website or content optimization. The main objectives of technical SEO are to improve the website’s architecture and make it easier for search engines to crawl, understand, and index your cryptocurrency website’s content.
1. Add SSL to your website to boost security
Using SSL certificates will help your website become more secure. When you install an SSL certificate, the URL of your website shifts from starting with “http://” to “https://”. Additionally, Google declared in 2014 that they would favor websites with the HTTPS tag over those with the HTTP tag, making HTTPS an essential element of SEO.
You can check to see if your cryptocurrency website supports HTTPS. After entering your website’s URL, press Enter. If there is a lock icon to the left of the search bar, your website has an SSL certificate installed. However, SSL must be installed on your cryptocurrency website if the phrase “not secure” appears.
2. Update and incorporate your sitemap
All the pages on your website that are open to the public are listed in a sitemap. .xml files are the most common type of file that helps search engines understand the structure of your website. A sitemap functions as a crawler’s road map through your cryptocurrency website.
3. Upgrade the architecture of the website
A clean site structure should serve as the cornerstone of your cryptocurrency website’s technical SEO strategy. An organized structure makes it easier for search engines to comprehend and index your content, as well as for website visitors to navigate and find what they’re looking for quickly.
4. Design a website that is mobile-friendly
More than 50% of website traffic worldwide is generated by mobile devices. As a result, your target audience may not find your website appealing, which will raise your bounce rate and lower user engagement. This gives Google the wrong impression.
5. Make the Robots.txt file better
A text file called robots.txt instructs web crawlers how to use your website and lists the pages that can be indexed by the public. Because the wrong instructions could prevent crawlers from accessing crucial areas of your website, Robots.txt is crucial.
The process of customizing your website’s content, tags, and internal links to appeal to your target audience is known as on-page SEO. With the help of on-page SEO, you can raise the authority and online visibility of your website. It is one of the most crucial SEO strategies to increase your cryptocurrency website’s visibility and organic traffic.
Now that you know how important on-page SEO is for your cryptocurrency website, let’s look at some on-page crypto SEO strategies:
1. Your research on the term “crypto”
The subject of your page is identified by a keyword. Search queries, or the words and phrases a user types into a search, are known as keywords in SEO. You would want your website to show up in search results for pertinent keywords used by your target audience if you were the owner of a cryptocurrency project.
2. Content optimization
Marketers frequently view SEO and content marketing as two different types of digital marketing strategies. Although they are different marketing strategies, SEO and high-quality content are related because your cryptocurrency SEO strategies won’t be able to realize their full potential without a solid content strategy.
3. Creating Links
By obtaining links from other websites and internally linking your website’s content, you can interlink web pages with one another to increase the authority of the content on your website.
Links enable users to navigate your website and inform search engines of your domain authority and cryptocurrency relevance, both of which are important SEO ranking factors.
4. Optimize your cryptocurrency website for Google EAT.
Expertise, authority, and trustworthiness are abbreviated as E-A-T. You can evaluate the reader value and SERP positioning of your content using Google’s 2013 E-A-T guidelines for evaluating search quality.
Common Errors Regarding Crypto SEO
1. Competition in SEO is getting tougher for web 3 projects
Because so many major websites publish generic content, it is extremely difficult to target generic crypto keywords. However, there is a higher likelihood of success with specialized topics.
Our DAO marketing article ranks higher than well-known brands because we promote web 3 projects and are well-known in the cryptocurrency community.
2. Increasing search traffic to your website increases sales
Most SEO professionals focus on increasing the amount of traffic to their websites. This usually involves concentrating on content for competitive, difficult-to-rank keywords with high search volume that has weak conversion intent. It makes sense for cryptocurrency businesses that rely on page views and advertising to prioritize content for the top of the funnel. Cryptocurrency brands should focus on low-volume keywords with conversion intent to increase conversions through SEO.
The majority of blockchain brands currently underuse SEO significantly, with the exception of web 3 media brands. Web 3 founders and marketers will need to stay informed about the best crypto SEO strategies as more blockchain project ideas in order to rank higher for their content related to the cryptocurrency niche.
We implore marketing groups for blockchain technology and cryptocurrencies to invest time and resources in SEO campaigns. In this guide, we’ve given a succinct overview of SEO campaigns.