10 Instagram Tools That Will Help Grow Your Followers

Instagram has become a vital platform for businesses and individuals to promote their brand and grow their following. With over one billion active users, it can be challenging to stand out and attract new followers. However, with the help of various Instagram tools, it’s possible to increase engagement, reach a wider audience, and grow your followers. These tools range from social media management platforms to design tools and analytics tools. In this age of digital marketing, leveraging these tools is essential to create a strong online presence and establish a loyal following on Instagram. In this article, we’ll take a look at ten Instagram tools that can help you grow your followers and succeed on the platform.

What is Instagram?

Instagram is a well-known social media platform where users can post videos and photos to their followers. Since its launch in 2010, Instagram has grown rapidly and now boasts over 1 billion, monthly active users.

At its core, Instagram is a mobile app that is available for both iOS and Android devices. The app is centered around sharing visual content, with users able to upload photos and videos, add captions and hashtags, and share them with their followers. Instagram also offers a range of editing tools, filters, and effects, allowing users to enhance and customize their content before sharing it.

Instagram’s focus on visual content has made it an attractive platform for businesses, influencers, and individuals looking to build a strong online presence. With the ability to reach a large and engaged audience, Instagram offers an excellent opportunity for brands to showcase their products, services, and values.

One of the most significant features of Instagram is the ability to follow other users and view their content. Users can follow accounts based on their interests and preferences, which allows them to create a personalized feed that is tailored to their tastes. Instagram’s algorithm also helps surface content that users are most likely to find engaging, making it easier to discover new accounts and content.

In addition to sharing photos and videos, Instagram offers several other features that make it a powerful social media platform. Instagram Stories, for example, is a feature that allows users to share short, ephemeral videos and photos that disappear after 24 hours. This feature has become incredibly popular, with over 500 million people using Instagram Stories every day.

Instagram also offers a range of business tools that allow companies to promote their products and services on the platform. Businesses can create Instagram ads, add shoppable tags to their posts, and track the performance of their content using Instagram Insights.

One of the most significant benefits of Instagram is the sense of community that it fosters. With the ability to follow, like, and comment on other users’ content, Instagram allows users to connect with like-minded people from around the world. This sense of community has led to the rise of Instagram influencers, who use their large followings to promote products and services to their audiences.

In overall, Instagram is a powerful social media platform that has become an integral part of many people’s lives. Its focus on visual content, community building, and business tools make it a top choice for brands and individuals looking to build a strong online presence. As Instagram continues to grow and evolve, it’s clear that it will remain a key player in the social media landscape for years to come.

Is Instagram the best platform for Digital Marketing?

Instagram is undoubtedly one of the most popular social media platforms, with over one billion active users. With such a massive user base, it’s no surprise that businesses and individuals are increasingly using Instagram for Digital Marketing. However, whether Instagram is the best platform for digital marketing depends on several factors, including the target audience and marketing objectives.

For example, if the target audience is primarily professionals and B2B, then LinkedIn might be a better platform for digital marketing. On the other hand, if the target audience is primarily younger and more visually oriented, Instagram might be the better platform.

That being said, Instagram has several features that make it a great platform for digital marketing. It has a highly engaged user base, with users spending an average of 28 minutes per day on the platform. Instagram also has a range of features such as Instagram stories, reels, and IGTV, which allow businesses to create engaging content that can reach a wider audience. Additionally, Instagram’s advertising platform offers a variety of targeting options and ad formats, making it easier for businesses to reach their ideal audience and achieve their marketing objectives.

In summary, while Instagram might not be the best platform for every business, it certainly has several advantages for digital marketing, making it a platform worth considering for businesses looking to reach a larger audience and expand their online presence.

Here are 10 Instagram Tools That Will Help Grow Your Followers

Buffer

Buffer is a popular social media management tool that has been helping businesses, marketers, and individuals schedule, publish and analyze their social media content for almost a decade. With its user-friendly interface and impressive features, Buffer has become one of the most trusted and widely used social media management tools on the market.

Buffer was founded in 2010 by Joel Gascoigne and Leo Widrich. The idea behind Buffer was to simplify the process of managing multiple social media accounts by providing a central platform for scheduling, publishing, and analyzing social media content. Since its launch, Buffer has grown rapidly and now boasts more than 75,000 paying customers and over 4 million registered users.

One of the most significant benefits of Buffer is its ease of use. The user interface is simple and intuitive, allowing users to easily navigate the platform without feeling overwhelmed or confused. Users can add multiple social media accounts, schedule posts, and track analytics all from a single dashboard.

Buffer’s scheduling feature allows users to plan and schedule their social media content in advance, saving time and ensuring consistency in their social media strategy. Users can schedule posts for all their social media accounts simultaneously or tailor their content to each platform. Additionally, Buffer offers the option to create custom time slots, which can help ensure maximum engagement with target audiences.

Buffer also offers a browser extension and mobile app, making it easy to share content from anywhere. The browser extension allows users to add content to their Buffer queue while browsing the web, while the mobile app allows users to schedule and publish posts on-the-go.

In addition to scheduling and publishing content, Buffer also offers a range of analytics tools to help users track the performance of their social media accounts. The analytics dashboard provides in-depth insights into engagement, reach, and follower growth, which can be used to inform and refine social media strategies.

Another significant advantage of Buffer is its collaboration features. Multiple users can access a single Buffer account, making it easy for teams to work together on social media content creation and management. Additionally, Buffer offers the option to assign specific roles and permissions to team members, ensuring that everyone has the access they need to complete their tasks.

Buffer offers several pricing plans to suit the needs of businesses and individuals of all sizes. The most basic plan is free and allows users to manage up to three social media accounts. Paid plans range from $15 per month for the Pro plan to $99 per month for the Premium plan, with the latter offering the most features and social media accounts.

In overall, Buffer is an essential tool for any individual or business looking to streamline their social media management. Its ease of use, scheduling and publishing features, analytics tools, collaboration options, and affordable pricing plans make it a top choice for social media managers worldwide.

Hootsuite

Hootsuite is a social media management tool that has been helping businesses and individuals manage their social media presence for over a decade. With its user-friendly interface and impressive features, Hootsuite has become one of the most popular social media management tools on the market.

Hootsuite was founded in 2008 by Ryan Holmes, who recognized the need for a tool that could help businesses manage multiple social media accounts. Since its launch, Hootsuite has grown rapidly and now boasts over 18 million users and more than 800 of the Fortune 1000 companies.

One of the most significant benefits of Hootsuite is its ability to manage multiple social media accounts from a single dashboard. Users can add accounts from all major social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube, among others. Hootsuite’s dashboard provides a real-time overview of all the user’s social media accounts, allowing them to easily monitor their social media presence and engage with their followers.

Hootsuite’s scheduling feature allows users to schedule social media posts in advance, ensuring that their content is consistently published and reaches their target audience at the optimal time. Hootsuite also offers the ability to customize posting schedules for each social media account, ensuring that users can tailor their social media strategy to the unique characteristics of each platform.

Hootsuite offers a range of analytics tools that allow users to track the performance of their social media accounts. The analytics dashboard provides detailed insights into engagement, reach, and follower growth, which can be used to refine social media strategies and optimize content.

Another significant advantage of Hootsuite is its collaboration features. Multiple users can access a single Hootsuite account, making it easy for teams to work together on social media content creation and management. Hootsuite offers the option to assign specific roles and permissions to team members, ensuring that everyone has the access they need to complete their tasks.

Hootsuite offers several pricing plans to suit the needs of businesses and individuals of all sizes. The most basic plan is free and allows users to manage up to three social media accounts. Paid plans range from $29 per month for the Professional plan to $599 per month for the Enterprise plan, with the latter offering the most features and social media accounts.

In overall, Hootsuite is an essential tool for any individual or business looking to streamline their social media management. Its ability to manage multiple social media accounts from a single dashboard, scheduling and publishing features, analytics tools, collaboration options, and affordable pricing plans make it a top choice for social media managers worldwide. As Hootsuite continues to evolve and add new features, it’s clear that it will remain a key player in the social media management landscape for years to come.

Later

Later is a popular social media management tool that allows businesses and individuals to plan, schedule, and publish content on a range of social media platforms. Launched in 2014, Later has quickly gained a reputation for being one of the most user-friendly and effective social media scheduling tools on the market.

At its core, Later is a visual marketing platform that enables users to visually plan and schedule their social media content. Later’s drag-and-drop interface makes it easy to create a content calendar, organize posts by date and time, and preview how they will look on various social media platforms.

One of the most significant advantages of Later is its robust scheduling capabilities. Users can schedule their social media posts in advance, ensuring that their content is consistently published and reaches their target audience at the optimal time. Later’s scheduling feature supports multiple social media platforms, including Instagram, Twitter, Facebook, and Pinterest, among others.

Later’s Instagram scheduling feature is particularly noteworthy, as it allows users to visually plan their Instagram feed and preview how their posts will look when published. This feature makes it easy for users to create a cohesive and visually appealing Instagram feed that reflects their brand’s style and messaging.

Later also offers several content creation and editing tools that make it easy for users to create engaging social media content. Users can add captions, hashtags, and location tags to their posts, as well as edit and enhance their photos and videos using Later’s built-in editing tools.

Another significant advantage of Later is its ability to track the performance of social media content. Later’s analytics dashboard provides detailed insights into engagement, reach, and follower growth, allowing users to refine their social media strategies and optimize content for maximum impact.

Later offers several pricing plans to suit the needs of businesses and individuals of all sizes. The most basic plan is free and allows users to schedule up to 30 social media posts per month. Paid plans range from $15 per month for the Plus plan to $49 per month for the Premium plan, with the latter offering the most features and social media accounts.

In overall, Later is an essential tool for any individual or business looking to streamline their social media management. Its visual planning and scheduling features, Instagram scheduling tool, content creation and editing tools, analytics dashboard, and affordable pricing plans make it a top choice for social media managers worldwide. As Later continues to evolve and add new features, it’s clear that it will remain a key player in the social media management landscape for years to come.

Canva

Canva is a web-based graphic design platform that has been taking the design world by storm since its launch in 2013. With its easy-to-use interface and impressive array of design tools, Canva has become a go-to tool for businesses, marketers, and individuals looking to create professional-quality designs quickly and easily.

One of the most significant advantages of Canva is its user-friendly interface. Canva’s drag-and-drop interface makes it easy for users to create stunning designs, even if they have no design experience. The platform offers a wide variety of templates and design elements that users can customize to suit their needs, including graphics, fonts, backgrounds, and more.

Canva offers a range of design tools that allow users to create a variety of designs, including social media graphics, presentations, infographics, posters, and more. The platform’s design tools include features like image editing, text formatting, and color adjustment, allowing users to create designs that are both visually appealing and effective.

One of the most significant advantages of Canva is its collaborative features. Multiple users can access a single Canva account, making it easy for teams to work together on design projects. Canva offers the option to assign specific roles and permissions to team members, ensuring that everyone has the access they need to complete their tasks.

Canva also offers a range of integrations with other tools and platforms, making it easy to use Canva alongside other software. For example, Canva integrates with social media platforms like Facebook and Twitter, as well as email marketing tools like MailChimp.

Canva offers several pricing plans to suit the needs of businesses and individuals of all sizes. The most basic plan is free and allows users to access a limited set of design elements and templates. Paid plans range from $9.95 per month for the Pro plan to $30 per month for the Enterprise plan, with the latter offering the most features and team collaboration options.

In overall, Canva is a powerful graphic design tool that is accessible to users of all skill levels. Its user-friendly interface, an impressive array of design tools, collaboration features, and affordable pricing plans make it a top choice for businesses and individuals looking to create professional-quality designs quickly and easily. As Canva continues to evolve and add new features, it’s clear that it will remain a key player in the graphic design landscape for years to come.

Tailwind

Tailwind is a social media marketing tool that is designed to help businesses and individuals grow their presence on Pinterest and Instagram. Launched in 2013, Tailwind has quickly gained a reputation for being one of the most effective social media management tools on the market.

At its core, Tailwind is a scheduling and analytics tool that enables users to plan, schedule, and publish their social media content. With Tailwind, users can schedule their social media posts in advance, ensuring that their content is consistently published and reaches their target audience at the optimal time.

Tailwind offers a range of features that make it easy for users to optimize their social media content for maximum engagement and reach. For example, the platform’s SmartSchedule feature suggests the best times to publish content based on the user’s past performance and engagement data, ensuring that their content is reaching their target audience when they are most active.

One of Tailwind’s most significant advantages is its integration with Pinterest and Instagram. The platform offers a range of features that are specific to these social media platforms, allowing users to optimize their content for each platform’s unique audience and features.

For Pinterest, Tailwind offers a range of tools that help users grow their presence on the platform, including the ability to schedule pins, analyze pin performance, and find relevant content to share with their audience. Tailwind’s Pinterest analytics dashboard provides detailed insights into engagement, reach, and follower growth, allowing users to refine their Pinterest strategy and optimize their content for maximum impact.

For Instagram, Tailwind offers a range of features that help users grow their following and increase engagement. These features include the ability to schedule posts and stories, analyze post performance, and find relevant hashtags to include in their content. Tailwind’s Instagram analytics dashboard provides detailed insights into engagement, reach, and follower growth, allowing users to refine their Instagram strategy and optimize their content for maximum impact.

Tailwind also offers a range of collaboration and team management features, making it easy for businesses and teams to work together on social media projects. These features include the ability to share content with team members, assign tasks, and manage permissions and access levels.

Tailwind offers several pricing plans to suit the needs of businesses and individuals of all sizes. The most basic plan is free and allows users to schedule up to 100 pins or posts per month. Paid plans range from $9.99 per month for the Plus plan to $799 per month for the Enterprise plan, with the latter offering the most features and team collaboration options.

In overall, Tailwind is an essential tool for any individual or business looking to grow their presence on Pinterest and Instagram. Its scheduling and analytics features, integration with these social media platforms, collaboration and team management features, and affordable pricing plans make it a top choice for social media managers worldwide. As Tailwind continues to evolve and add new features, it’s clear that it will remain a key player in the social media management landscape for years to come.

Planoly

Planoly is a social media planning and management tool that is designed specifically for Instagram. The tool was launched in 2016 and has since gained a reputation for being one of the most effective Instagram management tools on the market.

At its core, Planoly is a scheduling and analytics tool that enables users to plan, schedule, and publish their Instagram content. With Planoly, users can schedule their Instagram posts in advance, ensuring that their content is consistently published and reaches their target audience at the optimal time.

Planoly offers a range of features that make it easy for users to optimize their Instagram content for maximum engagement and reach. For example, the platform’s drag-and-drop grid planner allows users to visualize their Instagram feed and plan their content accordingly. Planoly also offers a range of editing tools that enable users to edit their images and videos directly within the platform, ensuring that their content is visually appealing and on-brand.

One of Planoly’s most significant advantages is its analytics features. The platform offers a range of analytics tools that provide users with detailed insights into their Instagram performance, including engagement rates, follower growth, and top-performing posts. This data enables users to refine their Instagram strategy and optimize their content for maximum impact.

Planoly also offers a range of collaboration and team management features, making it easy for businesses and teams to work together on Instagram projects. These features include the ability to share content with team members, assign tasks, and manage permissions and access levels.

Planoly offers several pricing plans to suit the needs of businesses and individuals of all sizes. The most basic plan is free and allows users to schedule up to 30 posts per month. Paid plans range from $7 per month for the Solo plan to $99 per month for the Agency plan, with the latter offering the most features and team collaboration options.

In overall, Planoly is an essential tool for any individual or business looking to manage and grow their presence on Instagram. Its scheduling and analytics features, drag-and-drop grid planner, editing tools, collaboration and team management features, and affordable pricing plans make it a top choice for social media managers worldwide. As Planoly continues to evolve and add new features, it’s clear that it will remain a key player in the Instagram management landscape for years to come.

Sprout Social

Sprout Social is a comprehensive social media management tool designed to help businesses of all sizes optimize their social media presence. Launched in 2010, Sprout Social has become a leading platform for social media management, offering a range of features that help businesses streamline their social media efforts and improve engagement with their audience.

At its core, Sprout Social is a scheduling and publishing tool that allows users to plan, schedule, and publish their social media content across multiple platforms. With Sprout Social, users can manage their presence on Twitter, Facebook, LinkedIn, Instagram, and other social media platforms, all from a single dashboard. The platform’s scheduling features enable users to plan and schedule their content in advance, ensuring that their posts are consistently published and reach their target audience at the optimal time.

Sprout Social also offers a range of analytics and reporting features that help businesses track their social media performance and optimize their strategy. The platform’s reporting dashboard provides detailed insights into engagement rates, follower growth, and top-performing posts, enabling businesses to refine their social media strategy and improve their ROI.

One of the most significant advantages of Sprout Social is its social listening features. The platform’s social listening tools allow businesses to monitor mentions of their brand across social media, track industry trends, and identify opportunities for engagement with their audience. This data enables businesses to stay on top of their social media presence and respond quickly to customer inquiries and concerns.

Sprout Social also offers a range of collaboration and team management features, making it easy for businesses and teams to work together on social media projects. These features include the ability to assign tasks, manage permissions and access levels, and share content with team members.

Sprout Social offers several pricing plans to suit the needs of businesses and individuals of all sizes. The most basic plan is $99 per month, and includes basic features such as social media scheduling, publishing, and basic analytics. Paid plans range from $149 per month for the Professional plan to $249 per month for the Advanced plan, with the latter offering the most features and team collaboration options.

In overall, Sprout Social is an essential tool for any business looking to optimize their social media presence and engage with their audience. Its scheduling and publishing features, analytics and reporting tools, social listening features, collaboration and team management features, and affordable pricing plans make it a top choice for social media managers worldwide. As Sprout Social continues to evolve and add new features, it’s clear that it will remain a key player in the social media management landscape for years to come.

Iconosquare

Iconosquare is a social media analytics and management tool designed specifically for Instagram and Facebook. The tool was launched in 2011 and has since become a popular choice for social media managers looking to optimize their social media strategy and improve their engagement with their audience.

At its core, Iconosquare is an analytics and reporting tool that provides users with detailed insights into their Instagram and Facebook performance. The platform’s reporting dashboard offers a range of metrics, including engagement rates, follower growth, top-performing posts, and more, enabling users to refine their social media strategy and improve their ROI.

Iconosquare also offers a range of management features that enable users to manage their Instagram and Facebook presence more effectively. For example, the platform’s scheduling features allow users to plan and schedule their content in advance, ensuring that their posts are consistently published and reach their target audience at the optimal time. Iconosquare also offers a range of content creation and editing tools, enabling users to create visually appealing and on-brand content directly within the platform.

One of Iconosquare’s most significant advantages is its social listening features. The platform’s social listening tools allow users to monitor mentions of their brand across social media, track industry trends, and identify opportunities for engagement with their audience. This data enables users to stay on top of their social media presence and respond quickly to customer inquiries and concerns.

Iconosquare also offers a range of collaboration and team management features, making it easy for businesses and teams to work together on social media projects. These features include the ability to assign tasks, manage permissions and access levels, and share content with team members.

Iconosquare offers several pricing plans to suit the needs of businesses and individuals of all sizes. The most basic plan is $29 per month, and includes basic features such as social media analytics, reporting, and scheduling. Paid plans range from $59 per month for the Pro plan to $109 per month for the Advanced plan, with the latter offering the most features and team collaboration options.

In overall, Iconosquare is an essential tool for any business looking to optimize their Instagram and Facebook presence and engage with their audience. Its analytics and reporting tools, scheduling and content creation features, social listening capabilities, collaboration and team management features, and affordable pricing plans make it a top choice for social media managers worldwide. As Iconosquare continues to evolve and add new features, it’s clear that it will remain a key player in the social media management landscape for years to come.

Followerwonk

Followerwonk is a social media analytics tool that is specifically designed for Twitter. The tool was launched in 2009 and has since become a popular choice for businesses and individuals looking to optimize their Twitter strategy and improve their engagement with their audience.

At its core, Followerwonk is an analytics and reporting tool that provides users with detailed insights into their Twitter performance. The platform’s reporting dashboard offers a range of metrics, including engagement rates, follower growth, top-performing tweets, and more, enabling users to refine their social media strategy and improve their ROI.

Followerwonk also offers a range of management features that enable users to manage their Twitter presence more effectively. For example, the platform’s scheduling features allow users to plan and schedule their tweets in advance, ensuring that their posts are consistently published and reach their target audience at the optimal time. Followerwonk also offers a range of content creation and editing tools, enabling users to create visually appealing and on-brand tweets directly within the platform.

One of Followerwonk’s most significant advantages is its social listening features. The platform’s social listening tools allow users to monitor mentions of their brand across Twitter, track industry trends, and identify opportunities for engagement with their audience. This data enables users to stay on top of their Twitter presence and respond quickly to customer inquiries and concerns.

Followerwonk also offers a range of collaboration and team management features, making it easy for businesses and teams to work together on Twitter projects. These features include the ability to assign tasks, manage permissions and access levels, and share content with team members.

Followerwonk offers several pricing plans to suit the needs of businesses and individuals of all sizes. The most basic plan is free, and includes basic features such as Twitter analytics and reporting. Paid plans range from $29 per month for the Standard plan to $79 per month for the Premium plan, with the latter offering the most features and team collaboration options.

In overall, Followerwonk is an essential tool for any business looking to optimize their Twitter presence and engage with their audience. Its analytics and reporting tools, scheduling and content creation features, social listening capabilities, collaboration and team management features, and affordable pricing plans make it a top choice for social media managers worldwide. As Followerwonk continues to evolve and add new features, it’s clear that it will remain a key player in the social media management landscape for years to come.

Instagram Insights

Instagram Insights is a free analytics tool that is built into the Instagram app. The tool provides businesses and creators with detailed information on how their posts and stories are performing, as well as insights into their audience demographics and behavior. Instagram Insights is an essential tool for anyone looking to optimize their Instagram presence and engage with their audience.

To access Instagram Insights, users must have an Instagram business or creator account. Once a user has switched to a business or creator account, they can access Insights by tapping the three lines in the top right corner of their profile, then selecting Insights from the drop-down menu.

The Insights dashboard provides users with a range of metrics, including:

Account activity: This section provides information on the number of accounts that have viewed the user’s profile and how many times their posts have been seen.

Content: This section provides insights into the performance of the user’s posts and stories, including impressions, reach, and engagement rates.

Audience: This section provides demographic information on the user’s followers, including their age range, gender, and location.

Instagram Insights also provides users with detailed information on the performance of individual posts and stories. By selecting a specific post or story, users can view metrics such as reach, impressions, and engagement rates, as well as insights into the audience demographics and behavior of those who engaged with the content.

One of the most significant advantages of Instagram Insights is its ability to track the performance of Instagram Reels. Reels is a new feature that allows users to create short-form video content, and Instagram Insights provides users with insights into the performance of their Reels content, including views, likes, and engagement rates.

Instagram Insights also offers the ability to export data, allowing users to analyze their performance data in-depth and create custom reports to share with their team or stakeholders.

In overall, Instagram Insights is an essential tool for any business or creator looking to optimize their Instagram presence and engage with their audience. Its comprehensive analytics dashboard, individual post and story insights, and the ability to track the performance of Instagram Reels make it a powerful tool for anyone looking to improve their social media strategy and increase their ROI. As Instagram continues to evolve and add new features, it’s clear that Instagram Insights will remain a key tool in the social media management landscape for years to come.

Conclusion

Businesses and individuals alike can connect with their audience and expand their brand through Instagram’s powerful platform.  With over a billion active users, it’s essential to have the right tools to optimize your Instagram presence and engage with your followers effectively.

There are many Instagram tools available that can help you streamline your social media strategy, from scheduling and analytics to content creation and audience insights. By using the right Instagram tools, you can grow your following, increase your engagement rates, and improve your ROI.

The ten Instagram tools discussed in this article – Buffer, Hootsuite, Later, Canva, Tailwind, Planoly, Sprout Social, Iconosquare, Followerwonk, and Instagram Insights – are all excellent choices for businesses and individuals looking to optimize their Instagram presence. Each tool offers a range of features and pricing plans to suit the needs of businesses of all sizes, making it easy to find the right tool for your needs and budget.

Whether you’re just starting on Instagram or looking to take your social media strategy to the next level, these ten Instagram tools can help you grow your followers, increase engagement rates, and build a successful presence on this popular social media platform.

FAQS