With millions of apps available on App store or the Play Store, you can’t vouch for people’s attention unless you offer something valuable or do GREAT marketing for your product.
The only way to get massive downloads on your app is by trying various social media strategies to attract more users, increase your app’s visibility, and drive more downloads.
Let’s learn more about 10 killer ways to market your app even if you’re running on a low budget.
What are some of the top social media strategies to increase app downloads?
Here are some of the popular social media strategies you can use to get tons of app downloads-
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Know the ins and outs of ASO
With 2 million apps available on the App Store and 3 million on the Play Store, it’s almost difficult for you to get people’s attention.
ASO aka App Store optimization means increasing your app’s visibility on search engines, so you get an insane number of app downloads.
When users perform a search on the app store (Play Store or App Store), they should find your app on the go and that’s possible when you leverage the ASO strategy.
Once you create the final product or basic version (MVP), you need to do the following things to get your app rock on the respective stores such as App or Play Store-
- Do some market research to gather information about your target audience, find out how competitive your app category is, and spend some time doing competitor analysis to see what keywords they’re ranking for.
- Then perform keyword research to find relevant, short-tail, or long-tail keywords that match with the search intent of the audience.
- After finding relevant keywords, use them naturally in a few places such as the app’s title and subtitle, description, and visuals. Apart from them, use enticing app icons to make it appealing to the audience. Your app’s icon is the first thing that people will see before downloading the app.
- The other thing is to check your app ratings and reviews. If a user posts negative reviews after using your app, you’re less likely to get shown at the top of app search results.
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Collaborate with influencers
The other tactic to increase app downloads is to partner with social media influencers. Influencer collaboration is a great way to promote your app but at the same time, you should choose an influencer with a loyal audience and high engagement rates.
A research study states that around 60% of marketers believe that influencer marketing offers greater results than traditional advertising.
Before finding influencers, ask yourself a few questions to ensure that they’re the best fit for your app promotion-
Does their audience engage with their content?
- What’s the ideal engagement they receive per post?
- Does their content align with your brand ethos?
When influencers talk about your app in the content, it makes your brand more credible. On top of that, you can build closer relationships with their audience as they have loyal followers.
3. E-mail marketing
No doubt, there are always other marketing channels that mobile app development companies or app marketers can try out, but if you’re looking for a direct communication channel that is cost-effective for you in the long run, then e-mail marketing should be your next priority.
Even if users download your app at first sight, there’s no guarantee that they will continue to spend hours on the app.
A global app report states that the uninstallation rate even after 30 days of app download is 28%. That’s why it’s important for an app marketer to build an e-mail list and grow their subscriber base.
If you haven’t launched your app yet, then create a landing page and encourage people to sign up for your list.
When sending e-mails to app users, personalization is the key. Humanize your e-mails so that users won’t feel it’s long or appear spammy.
You can add a link to sign up or download the app in your e-mail and increase your app engagement.
Additionally, there are different types of e-mail campaigns you can send to app users –
- Onboarding campaigns
- Promotional campaigns
- Feedback e-mails
- Re-engagement campaigns
4. Try out the FREEMIUM approach
Just because you created an app and now you want to monetize it, nobody prefers downloading such an app. Go with the freemium app monetization approach where users download the app for free and then ask them to pay for premium features.
Users prefer downloading apps when they don’t need an additional cost upfront. It’s a great approach for acquiring customers as you build trust by leveraging try before you buy the concept.
Through the freemium approach, you can drive tons of traffic to use your product as it smoothens the onboarding process. Customers can quickly download your app and get value.
Evernote, the #1 note-taking app in the world allows users to document everything be it photos, text, or videos. It makes it easy for you to organize everything on the go. Today, the app got support from 225 million users through the FREEMIUM monetization method.
The CEO of the Evernote app “Phil Libin” once said that the only way to get 1 million people to pay for your product is by finding 1 billion people who can use your product.
He strongly believes that once users spend a longer time on your app, they gradually fall in love with your product and eventually become your high paying customers.
App localization
A good app is not defined by how good a product is or how many features it has. A good app gains momentum when people around the globe can access and use it conveniently. It’s possible through app localization – an underrated way to grow your app downloads.
App localization means making your app accessible to users in their native languages. This way, you can tap not only your geographical region but also expand your app reach to other countries of the world.
You won’t expect every global user to understand the app content in English language because users in your region include native English users.
While creating a multilingual app can serve your purpose as you increase your app reach by making it available in other languages.
By expanding your app reach, you do not just get loads of users, but it increases the chances of your revenue /profits. A few examples of popular mobile apps that get immense support include Facebook, Pokémon Go, Twitter, Clash of cans, etc.
These apps adopted a localization strategy by making app content accessible to non-native English users.
Run an app demo
It’s a human psychology that people get attracted to things they can try out first. If you provide a sneak peek of your product beforehand, they love to play with your product.
The best way to get massive app downloads is to create a teaser of your product (a demo video). An app video showcasing how your product works, its BEST HAVE features, and how users can try it out.
It’s a sneak peek of your app (offer) and is probably the best way to drive the user’s attention. You can try creating a short and snappy demo video for your app that ranges between 30-60 seconds.
Creating a demo video for your product works best at the time of product launching or when you’re coming up with new features and want your audience to know about them.
TechCrunch releases a demo video showcasing users how to subscribe to topics, get a personalized feed – a snapshot of what the product is about, and help them navigate the user interface.
It’s an effective way to increase app conversions as they get a quick walkthrough of your product.
7. Have your website and do on-page SEO
A website is the face of your business as it reflects your brand. People all around the globe love exploring your website first before they download your app.
Predominantly, many app owners think that users will get their app-on-app store or Play Store. But the website is another source of driving traffic to your app. If you create a website and do the on-page SEO for that, then it’s likely to come up on the top of the search engine.
Users who find you through a website can know about your app. Just like you leverage ASO (app store optimization) for your app so that it appears in marketplaces such as the App Store or Play Store.
In the same way, you can leverage the game-changing benefits of creating an SEO optimized website, so you appear on the top of SERP when users search for your app related services.
An example of an SEO–optimized website is Zomato – a place to order food online.
When users land on the website, they’re prompted to download apps on their mobile devices by signing up through phone or e-mail. That’s simply the best way to push users to download their app.
8. User-generated content always WIN
User-generated content acts like a GOLDMINE for your app marketing strategy. This content gets more conversions as it increases your authority and earns user trust.
User-generated content includes anything that users share including app reviews, ratings, testimonials, and social media mentions. Such type of content propels users to download your app because others have shared their positive experiences while using your app.
When you share such content on social media or your website, you get their immediate attention. To increase your app’s popularity, consider partnering with an influencer who creates valuable content in that niche.
This way, you get more app downloads when you highlight those videos or testimonials on your app store page.
Increase your user engagement with content marketing
Content marketing lies at the heart of your app marketing strategy. You can get more app downloads when you share valuable content such as reels, videos, website blogs, etc.
No matter what your app type is, you can promote any type of app by creating a content marketing strategy. When you share content promoting your app’s mission, who you are as a brand, and how you can help others, you create a competitive advantage.
As soon as your content starts ranking on SERP, users will start coming to your website.
Of course, you can publish different categories of content on your website such as app-related news, content that showcases the best features related to your app, and how users can drive maximum value out of that.
Focus on more positive reviews and ratings
Ratings and reviews are an important part of your app’s marketing strategy as it adds SOCIAL PROOF. One recent study state that 79% of consumers give priority to reviews and ratings before thinking about downloading an app.
After users use your app, ask them to share honest reviews with you on your socials, website, or app marketplace. You can even send push notifications to users and ask them to share their feedback or app experience especially when you feel that user satisfaction is high at those times.
The more positive reviews you get, the easier it is for you to drive more app downloads.
Wrapping up
Creating a GREAT product is just one side of the game, if people don’t know about it, it’s a downfall for you. Initially, getting more app downloads seems like a challenging task, but the above-mentioned tried and tested strategies can turn your app into a massive success.
TL; DR
- Increase your app store visibility through ASO
- Promote your app through influencer partnerships
- Create an SEO-friendly website
- Post a demo video for your app
- Use a mobile app localization strategy
- Use FREEMIUM approach
- Leverage the power of E-mail marketing
- Create more UGT-type content
- Invest in content marketing to communicate your app’s vision
- Positive reviews and ratings make your app more credible
