Retail merchandising may seem all expensive because in-store displays require a lot of expensive products and software to create visually appealing counters. In today’s competitive world, capturing customers’ attention and driving sales is a constant challenge.
The most promising way to earn customers is via in-store displays, which is an excellent way to bring in more sales through walk-ins or people who are just sitting in stores confused to make purchase decisions.
Overall, it’s a magnet to attract customers, which requires experience, the right strategy, and a good budget. However, if you’re a budget-conscious retail merchandiser, you can still maximise the display at a minimum budget. Let’s look at some cost-effective strategies for any retail merchandiser.
Group Products with New and High-Selling Products
People often do impulse purchases, so it would be a good idea to arrange these products in front of the entrance or keep them near cash counters so that they are visible. Creating an attractive counter displaying these grouped products with new products is also a good idea.
Use Lighting
Lighting can enhance every place, be it a simple corner or a product display. Even with minimal decor or product placement, having a well-lighted area can make all the difference. Place product counters in an area with good natural lighting or invest in LED lights to enhance the overall place by using mood lights or creating a focal point that draws customers’ attention.
Interactive Displays
Create interactive displays like a DIY photo booth, which is an inexpensive way to attract customers. Creating a DIY photo booth is super easy. You will need simple and affordable props like a satin curtain, cardboard frames and fabric. Create a place for product demonstrations where customers can interact and test products.
Loyalty Programs
Create loyalty programs for products by offering free samples, referral programs, and rewards that will help increase product sales and repeat purchases.
Make Use of Plants
Adding plants in your store, especially near product displays, can enhance the overall look and feel of product counters. They can add greenery and a sense of life to your in-store displays. Research has proved that plants can increase the stress level of customers, who are often confused about buying products and stressed about shopping. Also, plants are a good way to improve indoor air quality.
Cross Merchandising
Display products that go well together. For example, you can display trousers with matching t-shirts or keep Chinese sauces together with noodles and so on. This entices customers to purchase more products increasing sales and a sense of satisfaction that they are buying products that go well with each other.
Portable Counters
If you are on a budget, using portable counters is a good idea that will go a long way and can be used for other products later. You can move them from one place to another and re-merchandise in-store displays.
These are some cost-effective strategies that retail merchandisers can use to increase customer walk-ins and generate more sales. Remember it’s not about how much money you put in but rather about the time and strategies used to create displays. You don’t have to invest a lot of money to create displays. If your strategies are not right, getting the desired outcome is difficult. Therefore, invest your time in creating an eye-catching experience with an inviting atmosphere and utilising the right resources for product merchandising.
Also Read: The Importance of Effective Retail Merchandising for Increasing Sales
